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Marketing English

Marketing English Specialist

This  course teaches the sector specific language and communication skills for a career in international marketing. Realistic speaking and writing tasks give you the chance to practice the language you learn. Authentic listening tasks allows you to hear how the language is used in context. It covers a wide range of marketing related topics such as:

•SWOT/PESTEL/Five Forces Analysis

•Branding and Market Segmentation

•Market Research and Budgets

•Product Launch Merchandising

•Exhibitions/Sponsorship/Trade Shows

•Managing Customer Relations

•Product Life Cycles/Trends

•Digital Marketing/On-line Shopping

The focus on vocabulary, phrases and grammatical structures that you need in order to use English as a markeing professional make this a valuable and stimulating course.